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MDHHS launches media campaign urging residents to get flu vaccine during upcoming vital season-Video
Tom Greene
Tue, 25 Aug 2020 14:51:03 EDT
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On Tuesday, the Michigan Department of Health and Human Services (MDHHS) announced it is launching a statewide media campaign encouraging Michiganders to get their flu vaccine this fall and help prevent an outbreak of a second communicable disease that- with COVID-19 still very much a concern- could put our state's economy and health care system at greater risk.
Last flu season, an estimated 3.2 Million people in Michigan received a flu vaccine as documented in the Michigan Care Improvement Registry (MCIR).
While reporting doses to the MCIR is strongly encouraged, it is not mandatory for adults aged 20 years and older.
The state has set a goal of achieving a 33 percent increase in flu vaccination this season, which means more than 1 Million people over last flu season.
To accurately reflect how many Michiganders are receiving flu vaccine this season, reporting all doses to the MCIR is vital.
The vaccine is already available in some parts of Michigan, with an ample supply expected across the state and nation starting in early fall.
"It's more important than ever for Michiganders everywhere to get your flu vaccine. Preventing the flu will help us save lives and preserve the health care resources we need to continue fighting COVID-19," said Gov. Gretchen Whitmer. "Every flu-related hospitalization we see this season will put an additional strain on Michigan's economy and our health care systems and hospitals. Our hospitals are still reeling from the spring COVID-19 hospitalizations and are working to prepare for a potential second wave of the virus. I encourage everyone to get their flu vaccine, and tell your friends and family to do the same."
The flu vaccine campaign- Facing the Flu Together- will include multiple media sources including TV and connected TV, social and digital media, podcasts, print and radio advertising.
Ads and messages will begin Aug. 31st, and reach audiences across Michigan, including targeting the most vulnerable and at-risk populations.
